The theme for the 2018 Afrocentric stand @ the BHF conference was ”The Gift of Wellness / Health”. Afrocentric wanted to wow delegates with a giant gift in the centre of the stand.
Wrapped in the brands corporate colours, complete with a giant ribbon, the 4m x 4m gift box housed an Art Gallery. The Artwork on display was commissioned by the companies under the Afrocentric group, local talent created masterpieces reflecting each brands ethos.
The flanking sides of the stand provided refreshments and relaxation, with the Medscheme coffee bar and the Wellness Oddysey massage lounge. SugarLab crafted the Afro-Chic light fittings above the coffee bar. Touchscreens provided interactivity with the brand and the activation, whereby delegates could vote for their preferred artwork.