SugarLab were tasked with designing an exhibition stand for AfroCentric, showcasing the group brand and some key companies within the group. Their stand was designed to be open and engaging, inviting visitors to enjoy a coffee and learn more about the brand by watching the various corporate videos shown on LED TV screens.
In keeping with AfroCentric's geometric visual identity, the structure followed the angles of their triangle icon. The bold lines reinforced with a high contrast of black and white, created an eye-catching stand.
