Inspired by a found quote: "Synchronicity is an ever present reality for those who have the eyes to see" . . . The logo concept was built around an optical, geometric triangle, using it to illustrate the concept of synchronicity.
Synchronicity, and very often a desired investment outcome, can be compared as elusive, yet proven. The optical effect that the triangle has on ones perception, speaks to this comparison. The use of the large, central triangle denotes a sense of structure and form, while the smaller triangles provide a sense of risk, variability and movement - ideas frequently associated with financial investments. The linked triangles speak to the elements of trust, strength and security. Created in collaboration with LMS Events.
