THE SUMMARY
We created this campaign in collaboration with LMS Events, for roll-out to bank staff during heritage month, to inspire celebration of our rich, diverse South African culture and heritage.
We identified 4 talking points, one for each week of the month-long campaign, all offering something different to remember and celebrate. Interesting 'Did-You-Know' facts were combined with uniquely recognisable accents and colloquialisms.
WHAT WE DELIVERED
- Creative Direction
- Content Strategy
- Art Direction
- Copywriting
- Digital Communication Material: Mailers
