Our client required a full theme concept and visual identity for their annual National Sales Conference.
The brief: 'Back to Basics'.
The theme needed to unite their national sales team and create a sense of comradery amongst the attendees. We created a conference logo, inspired by a school or college emblem, providing delegates with an opportunity to reminisce about the team spirit and nostalgia of their school days.
Custom made Letterman jackets, and 'Back-to-School' stationery supply kits were designed as conference gifts. The various branded elements included in the 'Supply Kits' coincided with the planned conference activities, such as indoor team builds and outdoor sporting activities.
Various textured elements such as a blackboard and brown Kraft packaging were incorporated to evoke old memories of school days when most things were 'basic'.