Created by friends and coffee lovers, Cre8ive Coffees required a logo designed for their new venture; a place where they could connect coffee roasters and connoisseurs. Using the brief supplied, we set out to create a logo that reflects this desired connection and appeals to all coffee lovers.
The colour palette used for both concepts are inspired by the various hues of the coffee bean during the harvesting process right through to the drying and roasting process.
The typeface used for both concepts is a clean sans serif, chosen for it’s legibility. The letters are constructed in a way that allows for gaps and has spacing where the letters join, this provides interest and speaks to the space needed for connections to happen.