Visual Identity – The Harvest Collection

The Harvest Collection

^ VISUAL IDENTITY

THE SUMMARY

A logo was needed to brand The Harvest Collection; a curated collection of signature Homeware by A Sweet Harvest. The brief was to create a minimalist look and feel that communicates the collection as a quality offering, which is classy and aims to supply on trend home decor. The collection is eco-conscious and gathered for the purpose of supporting social economic development and therefore the visual identity must be vibrant and uplifting, as well as speak to the fact that it is a collection made up of various decor elements.

WHAT WE DELIVERED
  • Logo Concept & Development
  • Packaging Design Concepts
  • Branded Apparel Concepts
  • Business Card Design Concept
SugarLab Creative SA - Packaging Design - The Harvest Collection
SugarLab Creative SA - Logo Design - The Harvest Collection

Choosing to use a stylised icon of a budded blossom as the logomark, we paired it with a solid, serif font to achieve a minimalist look and feel. The blossom signifying the expectant growth and upliftment that follows support and development. Expanding the use of the icon, a pattern was created from it which communicates the idea of interconnectedness and a collective whole. The letter ‘H’ was constructed with the pattern to create a stand-alone submark logo option. All versions of the logo can be incorporated to create a varied yet consistent branding structure.

SugarLab Creative SA - Logo Design - The Harvest Collection
SugarLab Creative SA - Packaging Design - The Harvest Collection
SugarLab Creative SA - Logo Design - The Harvest Collection
SugarLab Creative SA - Branded Apparel - The Harvest Collection
SugarLab Creative SA - Packaging Design - The Harvest Collection
SugarLab Creative SA - Packaging Design - The Harvest Collection
SugarLab Creative SA - Packaging Design - The Harvest Collection
SugarLab Creative SA - Branded Apparel - The Harvest Collection
SugarLab Creative SA - Branded Apparel - The Harvest Collection
SugarLab Creative SA - Packaging Design - The Harvest Collection