Choosing to use a stylised icon of a budded blossom as the logomark, we paired it with a solid, serif font to achieve a minimalist look and feel. The blossom signifying the expectant growth and upliftment that follows support and development. Expanding the use of the icon, a pattern was created from it which communicates the idea of interconnectedness and a collective whole. The letter ‘H’ was constructed with the pattern to create a stand-alone submark logo option. All versions of the logo can be incorporated to create a varied yet consistent branding structure.