In collaboration with Last Man Standing, we created a full theme concept and visual identity for the Johnson & Johnson annual National Kick-off Conference.
The Concept: 'Take The Lead - Stop The Press'.
Drawing inspiration from concept keywords, we created a strong logo around the concept of ‘communication‘. Closely related to the themes of news, information gathering and presentation, we made use of an easily recognised communication icon; the speech bubble. The double use of this icon conveys the idea of discussion, conversation and collaboration.
We incorporated a set of icons to support various ideas within the news, information and reporting environment to represent innovation, engagement and interaction. The layout of the logo itself was also simplified to include only the icons, ‘LEAD’ and 2019.
The branding system we created included a sub-logo for 'The Johnson & Johnson Journal', which was utilised as part of a core team building activity at the conference. Each business unit attending the conference was tasked with compiling researched and relevant articles which we then collected and digitised for a 24 hour turnaround of a printed newspaper, that was distributed to the delegates on departure from the conference.
"The Johnson & Johnson Journal" was carried through after the conference and used as a device in the company's internal communications.