We collaborated with LMS Events to formulate a concept for Sasol's Joint CEO's engagement.
With digital transformation being a core focus and ultimately becoming the DNA of the organisation, we used this as the basis for the concept.
It draws on the idea of connection and networking through various digital platforms and how this thinking must be intertwined with day to day activities in order to achieve digital success.
The concept also incorporates the idea of participation in the 4th industrial revolution; Digital to the power of 4, and can be represented using the created formula: Digital4 x 365 = Fuelling the future, together.
The pattern of connectors used in the logo, whilst digital in nature, creates an organic link comparable to DNA. Using ’Sasol Connect’ as the primary event descriptor, seeks to establish a recognisable event structure giving it flexibility and longevity in the future.