Visual Identity – Lashes by Lauren Michelle

Lashes by Lauren Michelle

^ VISUAL IDENTITY

THE SUMMARY

A lash artist and Lashia Australia trainee, required a logo designed for her new business; Lashes by Lauren Michelle. Using the brief supplied by Lauren, we set out to capture a logo that reflects a business that is clean and professional as well as sophisticated, modern and eye-catching. Using a specified colour palette, we created two concepts; each with a primary logo, alternative logo and sub-mark logo.

WHAT WE DELIVERED
  • Logo Design
  • Business Card Design

The first concept places an emphasis on the curve and fineness of the eyelash, a calligraphy script font was used to portray these characteristics, along with the qualities of femininity and softness. Using the watercolour splash in the abstract shape of an eye, allows an element of beauty to shine through while making use of the desired colour palette. A clean, simple font was also used for the ‘by Lauren Michelle’ component, allowing the delicate ‘Lashes’ in Script to remain more pronounced. The alternate and sub mark logo variations, communicate the business in a fun and playful way, whilst being consistently clear and clean.

SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle

Having seen the countless eye and brow combos during the research phase, we opted instead to incorporate the lashes directly into the design through the lettering for the second concept. The font used here accentuates the idea that it has been written with a mascara brush. Aiming to make the lashes themselves the focal point in this concept, they have been used close up to create texture and pattern. The alternate logo can be used as a frame in branding materials to draw focus and place emphasis.

SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
SugarLab Creative SA - Logo Design for Lashes by Lauren Michelle
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Working with SugarLab Creative has been a very successful experience. Not only were they proactive, but their turnaround time was efficient and speedy. The concept they designed was right on point and executed perfectly. I’d happily work with SugarLab Creative again for all my graphic business needs.  I am an extremely satisfied customer.
Lauren Cornelli Lashes by Lauren Michelle - Gold Coast, Australia