Bidvest Bank – Heritage Month Campaign

THE SUMMARY

We created this campaign in collaboration with LMS Events, for roll-out to bank staff during heritage month, to inspire celebration of our rich, diverse South African culture and heritage.

We identified 4 talking points, one for each week of the month-long campaign, all offering something different to remember and celebrate. Interesting 'Did-You-Know' facts were combined with uniquely recognisable accents and colloquialisms.

WHAT WE DELIVERED
  • Creative Direction
  • Content Strategy
  • Art Direction
  • Copywriting
  • Digital Communication Material: Mailers
SugarLab Creative SA - Campaign Design - Bidvest Bank
SugarLab Creative SA - Campaign Design - Bidvest Bank
SugarLab Creative SA - Campaign Design - Bidvest Bank
SugarLab Creative SA - Campaign Design - Bidvest Bank