Progroup – Visual Identity Rebrand

Progroup

^ VISUAL IDENTITY REBRAND

THE SUMMARY

After a restructuring of the company, the management team wanted to inject youthfulness and quirkiness into their brand. We assisted them with a full rebrand to refresh their logo and update their various touch points.

We provided a structured, technical approach with clean, bold lines paired with a daring colour palette. The selection of fresh colours brings visual depth to the brand, while imparting a sense of quirkiness and fun. Primary, alternate and sub mark logos were created allowing for flexible and diverse brand usage.

This simple, clean and minimalist approach conveys a reliable, edgy and strong brand presence.

WHAT WE DELIVERED
  • Creative Direction
  • Art Direction
  • Logo Design
  • Company Profile Design
  • Stationery Design
  • Email Signature Design
  • Photoshoot
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup
SugarLab Creative SA - Rebrand - Progroup