After a restructuring of the company, the management team wanted to inject youthfulness and quirkiness into their brand. We assisted them with a full rebrand to refresh their logo and update their various touch points.
We provided a structured, technical approach with clean, bold lines paired with a daring colour palette. The selection of fresh colours brings visual depth to the brand, while imparting a sense of quirkiness and fun. Primary, alternate and sub mark logos were created allowing for flexible and diverse brand usage.
This simple, clean and minimalist approach conveys a reliable, edgy and strong brand presence.