Sasol – Event Identity & Branding

Sasol - Group Tech Live

^ EVENT IDENTITY & BRANDING

THE SUMMARY

We collaborated with LMS Events to formulate a concept for Sasol's New Group Technology Launch in 2019.

Drawing inspiration from the ’Saturday Night Live’ bold visual aesthetic, the ‘Group Tech Live’ launch event logo was created to identify with the TV Show’s one of a kind approach to delivering content that entertains and captivates.

The logo was paired with Sasol’s bright yellow as a daring means of communicating Group Technology in a new light. The icon used simplifies and symbolises the nature of the launch: Restart, Refresh & Reimagine. Taking what has been built and reinterpreting it imaginatively. The event tagline is intended to serve as both a description of what to expect from the event and also acts to communicate the overall strategy of the re-launch.

At the heart of the new vision and operating model is the desire for Group Technology to become agile, flexible and more efficient. They seek to innovate and aspire to build the future on a culture of accountability, diversity and inclusion. What better way to achieve this than to create awareness around the many ways one can:
Engineer Change and Partner with Possibility.

Additional iconography used throughout the event branding represent and communicate the following supporting core themes: Partnership, Connection, Diversity, Inclusion, Collaboration and Transformation.

WHAT WE DELIVERED
  • Creative Direction
  • Art Direction
  • Copywriting
  • Event Identity Design
  • Accreditation Design
  • Invitation Design
  • Take Home Items
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol

Relating back to the launch event theme and the ‘LIVE‘ interaction approach, we proposed an initiative that will create momentum, interest and seek to cement the theme into company culture after launch ... How? Through regular connection.

Introducing TechConnect. This is a platform for sharing, connecting, partnering, improvement and engineering change. Regular Internal TechConnect events are held to foster an inclusive, collaborative culture and nurture a competitive spirit. The style and size of event can range from a morning coffee Q & A, through to team builds and full-length seminars. National events can be linked live to provide feedback, updates and networking opportunities.

The core content for this platform will be staff generated, allowing input and involvement from all levels. Relevant content and hot topics will be decided and moderated upon through leadership involvement and submissions by staff.

Staff are encouraged to interact, connect and build partnerships in order to create content. An incentive programme also forms part of the platform. All content submitted is entered into a content pool, either via an intranet portal or a secure TechConnect website. The most innovative and collaborative submissions will be selected. Those contributors are then rewarded with the opportunity to experience CHANGE &
POSSIBILITY in the form of an all expenses paid travel prize. The travel destinations can include all or a selection of Sasol’s international locations.

SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol
SugarLab Creative SA - Event Identity & Branding - Sasol